SAMPLE FUNDRAISING SOLICITATION LETTER/EMAIL
PLEASE FEEL FREE TO USE THE FOLLOWING SOLICITATION LETTER TO GARNER SUPPORT FOR OUR SWIM-A-THON!
On DATE, I will be participating in a Swim-a-thon to raise funds for [SWIM CLUB NAME].
What’s a Swim-a-thon? A Swim-a-thon is a really fun way to combine something I love—Swimming!— with a wonderful cause. Together with my teammates, I will commit to swimming for either 2 hours or up to 200 lengths of the pool. I’m asking for the support of my friends and family to either make a at donation to support my sport, or to pledge a certain amount of money per length. I’ve been training hard, and I’m going to do all 200 lengths!
You might be wondering why I’m committed to spending my Summer swimming laps at the pool. For me, this is a great opportunity to give back to a sport that I love. Swimming has given me a lot – it’s taught me skills like hard work, me management and perseverance. The money I raise will support crucial programs for my swim team, and will allow us to continue working hard for the coming season.
I hope that I can count on you to help me achieve my fundraising goal for my upcoming Swim-a-thon.
Please consider mailing back a donation in the enclosed envelope, or [Enter alternate method HERE].
On behalf of myself, my team and my coaches, thank you! Your support will give me the energy I need to complete my 200 laps on [DATE]- and it will truly make a difference for our team and our community!
Tips & Tricks –> FUNDRAISE OUTSIDE THE BOX.
When raising money for a Swim-a-Thon, it is a great idea to solicit your “usual suspects” – friends, relatives and co-workers. But it’s also good to think outside of the box to generate additional funds for your team. Ask local businesses to support your team’s efforts – either through a at donation, by providing prizes for your swimmers, or agreeing to match the funds raised by individual swimmers or a larger group. See if a local grocery store or bank will let you set up a pledge table outside of their business.
The only way that people will give money to support your Swim-a-thon is if you ask them! Write letters and emails asking people to make a donation to your cause, make phone calls to family and friends, and make personal visits to neighbors and local businesses. Send follow-up notes to remind your contacts about your upcoming event, and make it as easy as possible for donors to support you. Remember to include a return envelope with letters, or include your phone number or email for follow up. Check out the included sample letter/email to get you started! We’ve also included a “Pledge Per Length” diagram for additional help (above)!
SAY THANK YOU!
Don’t forget to thank your supporters and donors! This will help them feel connected to your team. Donors who feel appreciated are more likely to continue supporting your organization year after year. Be sure that donors receive thank you notes from you, and consider including an individual or team photo to provide that extra touch!